Linear addressable TV promises the ability to target audiences at the household level, comparable to streaming. But addressable TV also has a bunch of kinks to work out before buyers can take full ...
Ampersand Introduces "Sports Viewer" Audience Segments to Help Brands Better Understand Fan Behavior
The new capability empowers marketers to target fans before, during and after the game. NEW YORK, April 4, 2023 /PRNewswire/ -- Ampersand, the audience-first TV advertising sales company, today ...
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