In March, the office supplies retailer announced plans to turn its toy “Easy button” into a real device used to reorder supplies, much like Amazon’s Dash buttons, as part of an overhauled ordering ...

Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Framingham-based Staples launched the Easy Button, and its catchphrase, “That was easy,” in 2005 to much ...