At the Programmatic Insider Summit last month, Bret Leece, local chief analytics officer at Initiative, noted that programmatic is changing the nature of relationships between buyers and sellers, ...
In 2014, American Express boldly declared in an RFP to ad tech vendors that it wanted to programmatically transact 100% of its then $128.5 million display budget. Though the statement was later ...
NEW YORK, NY--(Marketwired - Apr 6, 2015) - Visible World, the leader in targeted TV advertising technology and its subsidiary AudienceXpress, along with SintecMedia, the leading broadcast management ...
Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president and chief ...
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