“What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important. As an instantly recognizable visual identifier, a corporate logo has more ...

A new Xbox Handheld logo has appeared on several official game pages, raising questions about whether it simply flags ...

SEATTLE (Reuters) - Microsoft Corp unveiled its first new logo in 25 years on Thursday as it looks to unify its branding ahead of a clutch of new product releases this year. The world's largest ...

Microsoft has created a new logo and category for Xbox gaming, with Xbox Handheld appearing on the Gears of War: E-Day ...

Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust. Microsoft’s Logo Extension pilot is now in open beta globally, ...

Microsoft has begun adding an "Xbox Handheld" label to games like Gears of War: E-Day, Halo: Campaign Evolved, and more. The ...