Effectively managing cybersecurity programs is a bottom-line issue. Learn how to provide specific, measurable metrics targeted to your stakeholders. When it comes to measuring the performance of their ...

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty ...

Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

You often hear chief compliance officers speak about benchmarking. CCOs often reveal their competitive streaks when they collect information about other companies’ compliance programs. It can easily ...

Tasked with measuring and reporting on performance, today’s State and local governments face multiple challenges in how they implement a performance measurement program. It often starts with a general ...

The pandemic has placed greater scrutiny on marketing programs and campaigns—especially those with a significant budget. As marketers prepare for 2021, it is more critical than ever to show the return ...

The title of Alnoor Ebrahim’s important Measuring Social Change understates the scope of his thesis. It is a work on managing social change—highly readable, engaging, and illustrated by rich in-depth ...