Identity crimes are on the rise, and preventing them is a more complex problem than you may think. There’s a new victim of identity theft every two seconds, and consumers lost more than $56 billion to ...

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Mapping the ‘foundation for global shared intelligence,’ ThreatMetrix says its ‘data science innovation maps billions of identity associations and gets stronger with every transaction.’ Digital ...

Major leap in the integration of TransUnion and Neustar marketing capabilities allows company to deliver more accurate identity resolution and demographic enrichment CHICAGO, Jan. 04, 2024 (GLOBE ...

Built on years of innovation, the Prove Identity Graph connects verified humans with tokenized representations of their national IDs, devices, authentication keys, and identifiers – creating a unified ...

Silverfort, a leading identity security company, is releasing two new foundational capabilities Access Intelligence and Identity Graph & Inventory, further expanding Silverfort’s identity security ...

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under a year’s time, Google is ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss ...