As the holidays and end of the year approach, we are reminded of the rush to meet sales numbers. Of course, this time of year also brings to mind more pleasant thoughts, such as images of mistletoe, ...

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Being present at every turn of your customers’ path to ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your ...

At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel ...

As consumer behavior continues to shift and digital media becomes more fragmented, CPG brands must rethink how they approach marketing. Traditional linear paths have given way to dynamic, multi-touch ...