Data Scientist Ke Zhang’s Research Explores Homomorphic Encryption for Privacy-Preserving Marketing

A privacy-preserving marketing framework applies homomorphic encryption to perform machine learning on encrypted consumer data. By combining ...
Forbes

Study Shows AI Can Nail Customer Segmentation Using A Powerful Model

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...