In your leadership work, do you sometimes feel like you’re trying to push water uphill with a rake? Despite your best laid plans, do your team members seem to pull in different directions? If so, you ...

Customer experience is everything – in fact, 61% of people are unlikely to return to a brand that does not provide, at minimum, a satisfactory one[1]. And when it comes to experience, personalisation ...

This is the first in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled "The Alignment Factor." Check back in every Thursday for new installments. Every ...

Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM. According to the client, ...

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as ...